Global Copy Localizer

Selling abroad takes more than translation: jokes fall flat, units look foreign, and a claim that is fine at home can be restricted elsewhere. Share your copy and the markets you are selling into, and this skill separates what must stay fixed from what should change, then writes natural, ready-to-paste copy for each market.

What it covers

• A map of your source copy: the core message, the fixed facts that must not change, and the culture-bound parts such as idioms, humor, holidays, units, and politeness level

• A choice of mode: keep the original setting in natural local language, or fully localize references, examples, and seasonal hooks

• Research into how leading local listings, ads, and posts in your category phrase similar benefits, used only for patterns and never copied

• A keep, swap, or drop decision for every culture-bound element, each with a one-line reason

• Copy written to each channel’s length limits and habits, from marketplace titles and bullets to TikTok Shop and Shopee captions, ads, and emails

• Units, currencies, dates, and search keywords converted to what local shoppers actually use

• Two or three headline, hook, and call-to-action options, each with a back-translation so you can see what it really says

• Flags for claims that may be regulated in that market, such as health, eco, or number-one claims, and for words with unintended meanings

• Each regional variant kept separate, such as Brazilian and European Portuguese, or Mexican and Spanish Spanish

Try asking

• “Localize this marketplace title and five bullets for our Bluetooth speaker for Germany and Japan, and keep the specs and brand name exactly as they are.”

• “Adapt this TikTok caption and 15-second hook script for a vitamin C serum into Brazilian Portuguese and Indonesian, and flag any skincare claims that could be risky.”

• “Rewrite our holiday email campaign for the UK and Mexico, swapping in local holidays and references.”

What you get

Ready-to-paste localized copy for each market, a change table showing original, localized version, and why, hook options with back-translations, a length check for channels with limits, and a short list of lines to confirm with a native speaker.